
"You can have everything in life you want, if you will just help other people get what they want."
- Zig Ziglar
For me that means:
"Think help, not sell"
With over 15 years of sales and leadership experience, starting at 10 years old washing cars door-to-door with my brother! Since then, I’ve made tens of thousands of cold calls, faced rejections and big losses, celebrated wins, and built a career around helping others succeed in the game I love.
I’ve gone from scrappy beginnings to becoming a 2 x Chief Revenue Officer at a fast-scaling Series A company and B2B Hardware company.
Along the way, I’ve discovered my real passion: helping sales teams and individuals unlock their potential, crush their goals, and actually enjoy the process.
I’m a trainer, coach, practical strategist, and an unrelenting advocate for leaving it all on the field, every single day.

I believe sales is one of the most fulfilling professions. It’s about building something from nothing, solving problems, and watching others (your team, your customers, your company) thrive. My sales philosophy is simple:
Think Help,
not Sell.
By putting people first, you can achieve incredible results AND make the journey fun. Its why I started this company in the first place!
Training Approach
Tailored Learning
Customised content and training modules to meet the unique needs of each team.
Skill Development
Emphasising practical hands-on application, exercises, and team work.
Behavioural Change
Altering habits and behaviors for long term success
Discovery & Understanding
Understand key objectives and desired outcomes from key stakeholders to co-create a custom program.
Execute Workshops
On-site, or Off-site, fully immersive across several days, or fast intensive programs. Custom designed reach the objective.
Alignment & Reinforcement
Continuous alignment and reinforcement of learnings through "top up sessions" in groups and or 1:1 on a bi-monthly basis to review progress data.

why work with me?
Perspective Changer
My clients often tell me I’m great at reframing tough situations, co-creating action plans, and helping them breathe a little easier. Even when the pressure’s on!
Hard Work Advocate
I’m all about hustle and heart. Sales is tough, but with the right mindset and work ethic, it’s worth every bit of sweat.
Relationship Builder
Whether you’re buying or selling, I believe sales should feel good for everyone involved. Let’s ditch the pushy tactics and focus on real value.
Passionate About Progress
Every day is an opportunity to get 1% better, and those tiny wins add up to huge success.
Big on Growth
I help sales teams develop the right mindset and processes to perform at their best.
Committed to Excellence
I bring a high-energy, hands-on approach to training, coaching, and strategy-building.
Sales isn’t about being pushy or making a deal at all costs. It’s about turning up every day for your client, being curious to solve problems and delivering the best experience I’ve seen what’s possible when you focus on the right principles:
Hard Work, Genuine Curiosity, Accountability, Focus, Results
Want to cultivate a high performing sales culture?
Drop me a message or book a call with me.


Opening the books...